Justin Sikora — Director
VP Communications, Darden Restaurants
Senior Vice President, Communications
Justin Sikora was named Senior Vice President, Communications for Darden Restaurants in June 2019. Justin oversees all corporate and brand communications — including public relations, internal communications, social media and digital marketing, which includes CRM, search, email marketing and digital properties.
The Communications team’s reputation-building and marketing public relations strategy is focused on media relations, third-party relationship development, and the strategic positioning of Darden executives and internal subject matter experts. In addition, the team is responsible for issues management and crisis communications for Darden and its restaurant brands.
Darden owns and operates more than 1,700 Olive Garden, LongHorn Steakhouse, Cheddar’s Scratch Kitchen, Yard House, The Capital Grille, Seasons 52, Bahama Breeze and Eddie V’s restaurants in North America, employing 185,000 people and serving nearly 400 million guests annually.
Justin joined Darden in 2011 as Director, Marketing Public Relations where he was responsible for developing and executing strategic public relations plans to build awareness and help drive increased sales and traffic across all Darden restaurant brands. He was also responsible for social media at Olive Garden, leading a cross-functional team comprised of guest relations, brand marketing and public relations professionals. Justin was promoted to Senior Director in February 2015 and Vice President in August 2015.
Prior to joining Darden, Justin served as Vice President at Edelman Worldwide, the world’s largest independent public relations firm. While there, he was responsible for overseeing the planning and execution of numerous national traditional, digital and social media campaigns for clients such as Time Warner (DC Entertainment) and Unilever’s AXE and Dove brands.
Justin earned a bachelor’s degree in Public Relations and Communications from Marquette University in Milwaukee, Wis.